Raise your hand if you've ever been invited to an event on Facebook that annoyed the crap out of you. Oh yeah? Me too! If I'm getting a notification every two minutes and/or messages from people I don't even know, I'm probably going to be pretty annoyed really quick. There are exceptions to this rule - like if it's very clear RSVP'ing is going to get me a bunch of notifications in a short period of time. (Think, "Hey, join us from 8-9 PM EST on Thursday to check out these really awesome products...") So what are the general rules of online events? Read on to see my top five!
Rule Number One: Be Clear!
If you want people to show up and show out, be clear about what you're doing! Is there an in-person component to this or is it only online? Is it an event that's going to last one hour or ten days? Can we expect videos and photos? Will there be contests or prizes? Give people the opportunity to clearly see what you're up to and decide if they want to be a part of it.
Rule Number Two: Don't Be Spammy!
There is nothing I hate more than spam. NOTHING. Don't be that guy. Do not contact people outside of the party via message unless you personally know them. If you contact your friends, just simply let them know you invited them to an amazing event that you're really excited about - don't try to sell them in the message, that's a turn-off. Don't overuse the ability to tag people in posts. There is a fine line between being awesome and being spammy, so tread carefully.
Rule Number Three: Be Helpful, not Salesful!
There is nothing more annoying than a regurgitated sales pitch. It's even worse online - I don't even bother to read it. I just carefully skip over, turn off the notifications, and go about my day. You want people to get involved, to comment, to like, and to hopefully be moved enough to buy something, and to do that you need to be you, not a robot built by the company that looks like you. You have to remember that your friends and the people your friends care about are not dollar signs, they are real people with real feelings. Show them that you truly care, and they'll be happy to help you when they're shopping for products similar to what you carry.
Rule Number Four: Be HONEST.
I cannot stress honesty enough. Being honest is probably the most important thing you can do in all aspects of your life - even though it is not always the easiest. There are so many companies as of lately that have been coming under fire for being dishonest with their products, and that may not be the consultants fault initially at all. But, if you happen to be involved with a company that has been dishonest and caught doing so, you need to be honest with the people you care about that have supported you about the dishonesty. Otherwise, when they do find out, they will see that you were only concerned about dollar signs and not their wellbeing at all, especially if the dishonesty revolved around unsafe ingredients in the products that you are selling. The best thing you can do is align yourself with a company that does things the way you would so that hopefully you can avoid an honesty issue.
Rule Number Five: Be AWESOME.
Be confident in yourself and what you do as a consultant. I'm sure that you love the products that you have chosen to sell, and if you don't, you need more help than this blog. You need to remember why you decided to sell these products and remain confident in your abilities to do so. I decided to sell Poofy Organics because not only did I absolutely fall in love with their products, but I wanted to provide for my family so my children could remain in private school and do all the fun camps and sports that their hearts desired. Just remember that you are an amazing, strong person and that you have amazing products to share with the world that people will be interested in!