Creating content is hard. When I started my newsletter, I thought the hardest part was going to be learning how to collect email addresses on my site and learning how to use a mailing service itself. I even switched mailing services shortly after I started my newsletter because I found one that was easier for me to use, and that even required downloading my list from one site and uploading it to another AND figuring out the HTML to get it to collect for the new list on my site properly.
But in all honestly, creating the content for my business is the hardest part! Personally, I've found that it's even harder for me because I was initially working as a consultant for a business I love - Poofy Organics, and then I transitioned naturally to a Virtual Assistant/Online Business Manager after getting hired at Strawberry Social. So, my newsletters eventually took a shift - instead of primarily focusing on the organic-based products Poofy Organics sells, I also talk about the articles I wrote, my blogs, and business. Luckily, my target client has always been hip, young, entrepreneurs, so my list didn't take much of a hit as the shift started taking place.
Finding Your Target Client
The first thing you should do when you start your business is describe in as much detail as you can the target client you want to attract. If you haven't done this yet, do it now.
Here is my target client:
• 25-40 years old
• Has children
• Loves exercising and being healthy
• Knows how to have a good time
• Loves wine
• Enjoys travel
• Enjoys feeling fashionable, even if she doesn't always wear designer duds
• Drinks coffee
• Stays up too late
• Hates mornings - probably because she's stayed up too late
• Drives a huge SUV or a Minivan
• Loves animals
• Has gone to at least 100 yoga classes in her life (okay, that might be an exaggeration!)
• Has a great sense of humor
• LOVES emojis
• Is self-sufficient, even though she likely has a man, she needs no man
• Feels like she can do anything/drive anything/go anywhere/conquer the world
Crazy how detailed I am, right? But even as I write this blog, I know many of my target clients are going to read and be think, "It's like she's talking right to me!" It also doesn't help that I can highly relate to my target client, so it is easy for me to feel like I can speak to and with them as I write my blogs, newsletters, and correspondence.
Another thing you should keep in mind as you write your content is that your job isn't to speak at your target client, it is to build a relationship with them. When you send them emails, make sure to use their names and personalize the email as much as possible, even if you're copy-pasting your response.
The same goes for blogs and newsletters - don't speak at your target client when you write these. Sit down and truly think about what your target client would want to read about, comment on, and click through to learn more before you write. Keeping a list on your computer or phone with ideas for blogs and newsletters may help too - that way if you can't write the blog or newsletter right away, you don't forget about the idea entirely and you have the time to truly polish your idea before publishing as well. Ask questions that solicit a response from your readers that help them really feel as if they're engaging with your business and mission. Simply asking your followers what they want to see can really open your eyes, and also gives you the opportunity to get inside their heads to see what their desires are.
Asking for Help
Pride can often get it the way when someone is just starting out with something new in their business, but I promise you, it is not defeat if you reach out to ask for help with something in your business. In fact, when you're unsure about something, reaching out for help is the smart thing to do because it can help you learn.
For instance, I often edit blogs and newsletters for my clients at a fraction of what it would cost for them to have me write it. They know they're in over their heads when it comes to writing it, but for them I serve as a safety net to ensure that they're putting out great content their followers will enjoy reading. Your goal is to have someone get excited when your newsletter hits their inbox, and there is no shame if you get some help with that! Even the most experienced business owners don't always have the desire or time to write a great newsletter or blog, which is why services like mine exist!
I hope that this blog helps you achieve your goals for your business content! What kind of content do you have the most trouble creating?