Let me be the first to say, as a business woman of the world, I have used the heart emoji while doing business. Sometimes, it IS appropriate. Maybe you've grown close to a client and they did something really sweet and nice and you thought it was great. As women, if we choose to use the cutesy heart emojis, we can do that because typically, we can get away with it.
However, I try to refrain using them and other cutesy tactics that play on the emotions, such as signing off with "xo." I especially don't try to soften the blow with cutesy tactics when I have to deliver bad news to a client.
Because the majority of serious businessmen would not behave this way.
(And if they did, it would probably be creepy - how would you feel if your male business partner sent you heart emojis all the time and hugs and kisses?)
Ladies, this is business. If you have to deliver me bad news - JUST SAY IT. This is business. We are not best friends forever, and if for some reason we actually are BFFs, JUST. SAY. IT. (Because this is business!)
If you want to use cutesy tactics with your clients, think carefully each and every time you do so because they could end up delivering the wrong message. You are choosing to use your femininity and possibly even your sexuality to your advantage. It isn't cute, and it makes women look bad. As women in business, we have to work twice as hard to be treated equally, and every time you break the bad news with hugs and kisses to a client or send hearts with every update, you're setting us back as a whole.
Don't believe me? Would you send your heterosexual male client hearts or sign off with hugs and kisses? And if so, what would he think about it?
Remember, THIS. IS. BUSINESS.