If you've been on Facebook lately, you've probably noticed that it seems like everyone and their mother has at least 3 Facebook groups these days - and you've noticed because you've been added to all of them. As a person on Facebook, I am in a ton of groups, which vary from sales group (that yes, overlap by brand and interest) to mastermind and coaching groups to helpful groups for freelance writers. If you're even thinking about creating a group, or if you already have one, you need to know the rules because you could be repelling people from your group without even knowing it.
Whatever you do, do not add people to your group without first asking them.
Just don't. This is the number one rule of owning a group. When groups first hit the scene, this practice was acceptable because hardly anyone was interested in maintaining a group - it was all about the Facebook page. But now, with the shift from business pages to groups due to the algorithm Facebook uses, everyone wants to be seen and so they're adding people all willy-nilly to their groups. Don't do it. It makes people angry (especially when they remove themselves to be re-added), and many people do not want to be in any more sales groups because they're already in so many. Let people know what you do, and let them know you have a group and what the perks of being in that group is, and let them decide for themselves if they want to be there.
Don't tell people to add people to your group.
I tell those in my groups to let their friends know that they're a part of a great group that's all about organic products and the organic lifestyle, but I also tell them NOT to just add their friends in, that they should ask first.
Approve your own members.
You want to be the gatekeeper. Don't allow the people already within the group to get access to granting permission to people that request to join the group. This is how spam happens. When you are approving people to join, make sure to check out their profile to ensure that they're a real person that didn't just create their account yesterday.
If you want people to stay in your group and engage, have fun. If it's a sales group, don't just focus on what you're selling. Share articles that your target audience may find helpful. Share tips. Share videos. Engage your people, and make it fun for them to engage back.
Engage & network with others, outside of the group.
To help grow your group, you need to engage in other places too. It makes sense - you make new friends, cultivate relationships with them, and if your group is something you truly think they'll enjoy, say, "Hey, I think you might like this group I maintain. It's all about x, do you mind if I add you?" And nine times out of ten, they'll say yes and thank you for thinking of them. It's that easy.
Sometimes, the best groups are small.
I know, we all see these huge groups and think to ourselves, wow, how did they do that? But the thing is, sometimes it's not worth the effort to have 10k people in our group. Did you ever see how fast those groups move? You can't keep up - too many people are always posting their ads, spamming the group, or adding nonsense. If you have a small group with people actively engaging, take pride in that and allow it to grow authentically. You'll thank me later.